A choice worth keeping. A future worth protecting.
We share precious moments with family and friends. That shouldn’t give anyone permission to use AI to edit, recreate, or train on our photos without our say.
We’re building a simple way to attach a “No AI Use” choice to every photo you share — and bringing people together to make sure companies and platforms respect it.
A childhood moment worth sharing.Attached privately on your device
02 / The risks
Strangers could use your child’s likeness in fake endorsements, unwanted profiles, or images of situations they were never in. Someone else gets to decide how your child is portrayed.
Original photoA convincing fake could misrepresent your child or damage their reputation. Other people may believe it shows something that really happened.
A moment shared with family“They did this.”
A made-up accusation.
Shared as if it were true.
Children’s personal memories can be collected for AI training without their family’s knowledge. A photo shared with people you love could become one more image in a vast collection.
A family memory
Sharing is not permission for unlimited AI use.
03 / Our vision
We believe everyone should have a say in how AI uses their identity.
Our hope is that one day, AI-use choices will be built into every phone and sharing platform, and respected wherever our photos, videos, and voices go.
We’re starting with children’s photos. But we’re working toward a future where protecting everyone’s choice is simply how technology works.
04 / Our solution
Your AI-use choice is added locally in your browser. Your photo is never uploaded to us.
You choose where to share the result.
A signal, not a lock. Its impact depends on platforms recognizing and honoring your choice.
Processed here, then shared with your chosen destination.
No photo
upload
Our infrastructure does not receive your photo.
05 / Take part
For too long, sharing has meant losing a say in what happens next. AI has raised the stakes.
We have a way to make our choices clear. Now let’s make sure the platforms hear us.